Artists & Creatives Need to Capture Capital
On their own...
(THIS IS WHAT I FIND WHEN I GOOGLE “HOW TO BUY ART”)
Hello Internet,
Please excuse my rambling and if writing is better, I’ll just elaborate here on my ideas. First, let's talk numbers for a moment, and I mean real, exciting numbers. Imagine you have 20 different prints available, each priced at $30 on a platform like Etsy or Amazon. Now, what if you sold 1000 of each of these prints? That's a staggering 20,000 prints in total. Multiply that by $30 per print, and you're looking at a whopping $600,000. Yes, you read that right - six hundred thousand dollars. This isn't just pocket change; it's a game-changer. It's the kind of money that can transform your art into a thriving business.
Now, I know what you're thinking. "Hilde, that's a lot of prints to sell." And you're right, it is. But here's the beauty of it - you don't need to sell them all at once, and you don't need to be dependent on galleries or the traditional art market to make it happen. This is about taking control of your artistic career and tapping into the vast potential of the online marketplaces. Platforms like Amazon and Etsy aren't just for toilet paper or crafts anymore; they're useful tools for artists who are ready to take charge of their own finances.
Let's talk about where people are really searching for art these days. The key is to make sure your art is findable, and that's where SEO comes in. It's not just for tech geeks anymore. Use descriptive titles, relevant keywords, and engaging descriptions for your artwork. Think about what people might type into Google when looking for art like yours. Are they searching for "trippy art" or "minimalist ceramic"? Tailor your online presence to match these search terms. Remember, in 2023, the art market is a terrible place to find your bread and butter. So get your art on print-on-demand services, set up shop on popular platforms, and optimize your online presence. Look at what CJ Henry has been doing!
Your future buyers are out there searching - make sure they can find you, and who knows? Maybe you'll do a little bit of upfront work and hit that $600,000 mark.
Love you-
Hilde
I love your brain. Love everything you do.
And tbh I have nothing to do with art or know much of the world other than i like looking at it and find the world of it both fascinating in good and bad ways.
But glad to have you on Substack now! I always learn a lot and really trust your brutal honesty and humor.
I'm in a class right now through ICP discussing ideas such as this.
It's great to discover you and your focus on here as it relates to what I'm learning. Now subscribed.
I've been telling the other photographers and the instructor to take a look at Substack for photographic content. I will be sharing this as a link to the instructor.